Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners. Phil Hogg is President of the Association of Strategic Alliance Professionals. Phil quotes David Auld, ChannelAssist CEO on the importance of partner relationship management systems that enable performance measurement across all alliance partners.
To ensure the success of any alliance requires a commitment to identify, capture, and track relevant metrics. These include strategic metrics, financial metrics and customer relationship metrics.