Relayware & ChannelAssist Announce Partnership & Integration


Relayware, a SaaS-based provider of Partner Relationship Management and Partnering Automation software, and ChannelAssist, a leader in Channel Loyalty and Employee Engagement solutions, today announced a new technology partnership and integration. Working together, Relayware and ChannelAssist will better serve customers by offering end-to-end channel partner loyalty programs solutions and support.

Relayware and ChannelAssist each offer robust channel management technology solutions, supporting services and insightful analytics for partner program excellence. This partnership will give customers one seamless solution that offers comprehensive channel loyalty program technology and support from the partner portal to marketing automation to payment services as well as the processes and communications that enable program success. Vendors working with Relayware and ChannelAssist will transform how they are engaging with partners, improve business decisions and experience a shortened time-to-revenue.

Integrating Partner Relationship Management with Loyalty Program Management

"As partners juggle multiple non-exclusive channel partnerships, suppliers must work hard to gain mindshare and loyalty. Taking a build-it-and-they-will-come approach can spell disaster for most brands unless they develop loyalty programs that are easy to use and reward the right behavior," said Laz Gonzalez, SiriusDecisions Group Service Director of Channel Strategies. "When vendors like Relayware and ChannelAssist work together at this level of partnership and integration, customers can benefit by combining a PRM solution that offers a 360 degree view of the partner to a robust technology platform that supports all the processes necessary to establish, deploy and manage a channel loyalty program."

Expanding Channel Partner Engagement and Mindshare

"Channel partner loyalty programs are essential today to grab and maintain partner mindshare, and ChannelAssist has a deep history of deploying compelling channel loyalty programs," said David Auld, ChannelAssist president and CEO. "The combination of our solutions extends channel partner loyalty and engagement programs beyond the boundaries of traditional loyalty programs and deeply affects meaningful behavior change in channel partners."

"Relayware's world-class channel Partner Portal Pack offers a slick, easy-to-use gateway into a vendor's channel partner program. Our Marketing Pack enables vendors to increase the effectiveness of their partner marketing activities, and our Sales Pack accelerates revenue growth. Now, with the integration of ChannelAssist's Channel Loyalty technology, customers will even further deepen their partner engagement, loyalty, business performance and results," said Jim DeSocio, Relayware chief revenue officer.

About Relayware

Relayware is a leading SaaS-based partnering automation company, serving hi-tech, manufacturing, telecommunications, financial services and insurance companies around the world. Providing a comprehensive range of partner-centric applications, including partner portals, training, sales and marketing packs that unlock the key to partner productivity, Relayware delivers greater partner engagement, productivity and return on indirect channel investment. At the core of Relayware is the Partner Cloud, a platform for deploying and integrating the communication tools that simplify and extend partner processes beyond the enterprise. Additional information is available at

About ChannelAssist

ChannelAssist is a Managed Marketing Service Provider (MMSP) that helps companies deliver loyalty and engagement solutions that Influence, Enable and Reward by offering communication, education and incentives to employees, sales teams and channel partners. ChannelAssist is the company behind some of the most successful partner incentive programs. Its' configurable technology modules and on-demand services drive channel partner engagement and loyalty enabling clients to accelerate revenue growth in sales channels. ChannelAssist powers employee recognition and wellness programs that boost employee engagement, develop and retain talent and generate improved customer satisfaction, productivity and profitability. Visit online at

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.